Rihanna’s ‘sexually suggestive’ Perfume Ad Restricted in Britain(photos)
A raunchy British poster
promoting Barbadian pop superstar Rihanna's perfume can only be
displayed in areas where children are unlikely to see it, the country's
advertising regulator ruled Wednesday.
The Advertising Standards
Authority (ASA) found that the image of the "Umbrella" singer sitting on
the floor with legs raised against a large bottle of "Rogue" perfume
was "sexually suggestive".
The agency received one complaint about the advertisement being overly sexual and demeaning to women.
The ASA accepted that the
singer was suitably clothed and that her facial expression was one "of
defiance rather than vulnerability".
It concluded that poster was
"unlikely to be demeaning to women or to cause serious or widespread
offence", but that restrictions were needed.
"While we did not consider
the image to be overtly sexual, we considered that Rihanna's pose, with
her legs raised in the air, was provocative.
"Because of this, and the
fact that Rihanna appeared to be naked except for high heels, we
concluded that the ad was sexually suggestive and should have been given
a placement restriction to reduce the possibility of it being seen by
children," it said.
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